International Business Development & Specialist Partnerships
Nico Potenza
Connecting Design, Technology & Expertise.
I work alongside architects, interior designers and developers, connecting them with specialist Italian manufacturers. Based in Milan, working across Europe and the Gulf.
Conceptual visualisation featuring authentic Architettura Sonora product designs.
Craft
Materials and craftsmanship
The stone, the metal and the hands behind Architettura Sonora.
Film: Architettura Sonora, made in Tuscany
The mission
Rethinking the Role of Sound in Architecture.
Sound belongs in the architectural concept from the beginning, alongside materials, lighting and the character of a space, not as equipment added once the design is fixed.
Architettura Sonora, in the architecture it was specified for.
Film: Architettura Sonora, made in Tuscany
Partner house
Vismara Design
Cinema rooms, game rooms and furniture, where technology and interior design belong together.
Partner house
Saporiti Italia
Turnkey execution of high-end residential and hospitality interiors, alongside architects and interior designers.
Expertise
Areas of Expertise
Architectural Sound
Sound designed into the architecture, from the earliest drawings.
Architettura Sonora
Cinema & Entertainment
Private cinema and game rooms, composed as complete interiors.
Vismara Design
Luxury Interiors & Specialist Manufacturers
Italian craftsmanship, bespoke furniture and made-to-measure interiors.
Saporiti Italia
International Partnerships
Supporting project discussions and facilitating collaborations between design professionals and specialist manufacturers, across Europe and the Gulf.
Experience
Experience & Collaborations
More than twenty years working with architects, interior designers, developers and specialist manufacturers. Each house on this page designs and makes its own work, and every project belongs to the architects and designers who created it. My role is international business development: introducing, connecting and supporting the conversation.
The design and the technical responsibility stay with the architects, interior designers and specialists. My part is to bring the right expertise into the conversation early, and to connect it with the manufacturers who can make it real.
- 20+YearsTechnology integration, specialist partnerships and international business development.
- International NetworkMilan · London · DubaiOperating across three markets with established international networks.
Journal
Luxury is not the accumulation of exceptional products. It is the composition of an unforgettable experience.
The next frontier is not another finish or object. It is the experience of living a space: the relationship between material, light, silence, sound, technology and emotion.
Read the essayPoint of view
A room is understood before it is examined.
Most of what a person concludes about a space is settled in the first few seconds, and almost none of it is conscious. It happens through proportion, through the quality of the light, through how the room treats a voice, and through what the space does with silence.
Read the articleContact
Start a conversation
Enquiries about projects, partnerships and international development. Based in Milan, working across Europe and the Gulf.